Video European Design Award

May 09 2012
Indie Brands has been nominated for a European Design Award. The book, which was designed by Studio Kluif and Supernova, has been nominated in the category Best Book Layout. In light of this joyous occasion Studio Kluif made this video.

Nomination European Design Award

May 03 2012
Fitting-specialalisder
Indie Brands has been nominated for a European Design Award. The book, which was designed by Studio Kluif and Supernova, has been nominated in the category Best Book Layout. The award ceremony will take place late May in Helsinki, the European Design Capital 2012. 

Indie Brands Event #2

April 03 2012
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INDIE BRANDS: The Denim Edition

- Where Indie and Heritage Meet -

Indie Brands, the event, is back and this time we delve into the world of denim. Expect an evening with even more inspirational lectures, creative entrepreneurs and plenty of eye candy from brands like Ikku, Twin Couture, Koi Jeans and Fromanteel Watches. Other guests include fashion curator Nienke Bloemberg (Centraal Museum), Willa Stoutenbeek (W. Green) and James Veenhoff (House of Denim).

Following the highly successful first edition of the Indie Brands Event on December 22, 2011, we’re back with a smaller, but equally interesting event. The theme of the upcoming Indie Brands event will be denim, but the scope of the conversation will be much broader and of interest to all those with a love for indie entrepreneurship. Independent brands – from jean labels to organic lifestyle brands – will come together in ‘denim city’ Amsterdam to share ideas, talk business and inspire creatives and other indie entrepreneurs in the making. 

Is there room for indie brands in the highly saturated denim market? Can you even call yourself indie when you’re working with a heritage-rich product like denim? And who is coming out on top in the race for innovation: the corporate giants or the under dogs? And why is that?

The Indie Brands Supermarket is also back. Here you can buy the Indie Brands book as well as (denim) products by different indie brands and labels.

www.indie-brands.com

Date: Thursday, May 10, 2012
Time: 19:00-22:30
Location: Pakhuis de Zwijger, Amsterdam
Tickets: 10 Euro

BUY TICKETS HERE

An initiative of Paperdoll Writing and Pakhuis de Zwijger. 
Indie Brands is an English-speaking event.

Indie Brands Event #1

December 08 2011
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Indie Brands online

September 26 2011
For the past 2 1/2 years Annneloes van Gaalen has researched the indie brand phenomenon. Late november the book Indie Brands will be published in which 30 independent brands that inspire and tell a story are highlighted. 
The book shows the creative people behind the brand, the visual eye candy they create, the space they work in and the inspiring items they surround themselves with. The brands literally come from all over the world and vary in size – from one-man brands to medium-sized corporations. And they all sell different products. But as true indie brands they share three important characteristics: they’re independent, they have a story worth sharing and they all understand the magic of marketing.

Some of the brands featured in the book have been around for years, others have only just started, but they all tend to opt for the road less traveled. This not only makes for good stories, but also results in some sound advice. Consider this book an all-access pass into the world of indie brands, which is bound to inspire creative minds and other indie entrepreneurs in the making.

The book includes interviews with Erik Kessels (DO), Jake Nichols (Threadless) and Nalden (WeTransfer) to name but a few.

Check out the site for more info on the book and indie brands in general.
www.indie-brands.com
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Ridiculous Fashion Rules and Free Fashion Challenge

May 16 2011
"Judge number seven is Anneloes van Gaalen. She is an expert in do’s and don’ts as she is the author of the Ridiculous Rules books: on design, advertising, web, typography and of course on fashion. I did not once leave the house naked but I’m not sure if I memorized the other 49 rules in her book correctly..." Read the fashion report here.

Press loves LOSER book

January 28 2011
The press is raving about ‘LOSER: The Little Book of Failure’

“The perfect book for anyone who has ever failed.”
De Telegraaf ****

“Failure is allowed. It’s a huge source of inspiration.”Viva

"The changes in pace make LOSER a good book."
NRC Next ****

read more

Valentine's Day: Art, Design and Heartbreak in Lloyd Hotel

January 28 2011
No date? Single? Dumped? Divorced? Rejected? Or you just hate Valentine’s Day?

Then join us on Monday, February 14, for an evening full of art, design and heartbreak in the Lloyd Hotel & Cultural Embassy. We’ll be discussing failure. Because we’ve all felt like a loser. Because we’ve all had our hearts broken. Because we all have been dumped one time or another.

Authors Anneloes van Gaalen and Willemijn van Herwijnen will present their book: ‘LOSER: The Little Book of Failure.’ A number of the book’s contributors will be present. Designers Marcel Wanders, Josien Pieters, Fedor van Rossem and Tjep. will discuss failure and present their work in that light. Lisa Boersen and Jeldau Kwikkel of Paradiso’s ‘Love in the City’ will elaborate on their Love ER.

RSVP: Anneloes@dejongehond.nl
Date: Monday, February 14
Location: Lloyd Hotel & Cultural Embassy, Oostelijke Handelskade 34, Amsterdam
Time: 20:30

First Reviews Ridiculous Typography Book

December 22 2010
The book has only just come out and thefirst (rave) reviews are already in.

"Great holiday gift for an overly serioustype fanatic.”

curatedmag.com

"The book forms a handy designer’s go-to for the rules of typography and other more general pearls of wisdom. Andit certainly seems as though the book practices what it preaches: each page isbeautifully set out and thoughtfully illustrated, set off with quotes fromgraphic designers and typefolk from the around the globe over the last hundred years"

designweek.co.uk

“In these pleasing and educational books,it is not about laying down the law. In each book, Van Gaalen refers to quotesby famous fellow designers, who either think there is something to the rule orhave made a personal variation of it. Whether you agree with them or not, the Ridiculous Design books sharpen your own thoughts about the rules and theassumed truths of design, advertising, fashion, photography and the Internet.”

swisslegacy.com


Ridiculous Typography Rules Book

December 22 2010
This is the fifth book in the Ridiculous Design Rules series by Anneloes van Gaalen. This new publication is about ridiculous "or not?" rules in typography, a joy for graphic designers and everyone who has anything to do with designing texts. Like no other, this is a world that is held together by rules, which designers, of course, often take great delight in breaking.

Edited by: Anneloes van Gaalen |
Design: BORN’84 |
English | 160 pages |
Hardcover | 17 x 12 cm | € 15 | ISBN 978-90-6369-216-2

Buy the book here
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