November 24 2013
Never Touch a Painting When it's Wet and 50 other Ridiculous Art
Art rules the world. But what about the rules of art? In our
current day and age, the general consensus seems to be that
creativity, divine inspiration and art can never be bound by rules.
Artists need to push the envelope, be ahead of the curve, and if
there are any rules out there it is the artist’s prerogative,
if not God-given right, to break them. But up to the early 20th
century, artists did not have the complete artistic freedom that
they are believed to enjoy today. They were bound by rules of art,
of decency and indeed of taste.
This books contains 51 art rules. From the age-old ‘Rule
of Thirds’ to modern mantras like ‘Design isn’t
art.’ Myths, like the one of the struggling artist, are
dispelled, while other rules are merely confirmed with the help of
quotes by artists, theorists and art enthusiasts.
This is the final title in the popular Ridiculous Rules
November 23 2013
Indie Brands and Pakhuis de Zwijger proudly present
the Indie Christmas Crate: a Christmas hamper
for freelancers, entrepreneurs and anyone with a taste for good
products by indie entrepreneurs.
The Indie Christmas Crate does not contain useless Christmas
crap or cheap-ass ads. Instead we filled it with good and tasty
products by indie entrepreneurs. The crate in which the products
are delivered is a handmade bicycle crate by Amsterdam indie brand
TWO-O and contains goodies from Tony's Chocolonely, Just Nuts, Mr.
Jones, John Altman, Donny Craves, Pepper Smith, Oedipus Brewing,
Moyee coffee, So T.[ea][ime] and a copy of the book 'Loser: Over
Het Leed dat Falen Heet' (because we know that indie
entrepreneurship has both its ups and downs ). The
first 50 buyers will receive an extra gift: beer from
The Indie Christmas Crate has a retail value of about €80,
but it's yours for just €49.95 (excl. €7,55 shipping
& handling) so order now!
The Indie Christmas Crate can only be ordered until December 12.
We will start shipping them in the week of December 16. Companies
that want to order larger quantities for their staff can contact
us directly (because then we won't ship each crate
November 22 2013
Brand new cover, same fabulous content!
"The book is neatly designed. Small format, great graphics
and plenty of illustrations commissioned to talented young graphic
- We Make Money Not Art
The international fashion police is a force to be
reckoned with. Armed with a seemingly endless list of rules, it
dictates all the do’s and don’ts and acts as judge
and jury in dealing with those guilty of committing a fashion
faux-pas. But while some of the rules that are enforced by the
fashion-conscious are nothing short of ridiculous, others serve
more as words of wisdom that can prevent people from
committing a crime against fashion.
Edited by: Anneloes van Gaalen |
Design: BORN’84 | English | 2nd print |
160 pages |
Hardcover | 17 x 12 cm | € 15 |
ISBN 978 90 6369 214 8
May 25 2013
During the fourth edition of this event we will examine
different indie business trends. How can you stand out as an indie
brand in trying financial times? Is being independent enough? What
new types of business models are indie entrepreneurs coming up with
to keep their brand alive and kicking? And how are they funding
One of the new business models we will be discussing is
social distribution. Works That Work magazine has embraced this
model. The makers of the magazine bypass traditional
distribution networks, which
typically take the largest part of the cover price, as well as con-
trol where the publication will be sold and at what price. Instead
they want to deepen their relationships with their readers, and
make them partners in their enterprise.
We will also be looking at social entrepreneur- ship in third world
countries. Why do more and more Indie Brands choose to produce
their products in Africa? Is it simply a matter of hiring cheap
labour or are we dealing with a new wave of socially conscious
indie entrepreneurs? We will be talking to the men behind
SuperKoeien, a shoe brand that has its roots in Kenya. As well as
the producers of the BlackStarBikes, who get their bamboo frames
Consumers are becoming more demanding: they prefer brands that are
authentic and sustainable. This trend has not gone unnoticed: big
corporations are also trying to get on the indie bandwagon using
indie musicians to borrow their credibility, while others set up
fake indie business, as The Guardian recently reported. We will be
discussing this search for authenticity and how to keep it real.
Visions upon this matter will be shared by all represented Indie
Brands this evening.
We will also be revisiting 2 Indie Brands - Ikku and Alfredo
Gonzales - and see where they are now.
The Indie Brands Supermarket will also open its temporary doors so
you can stock up on products, outfits and accessories by different
Indie Brands. Sarah Bagner from supermarketsarah.com will also be
joining us, selling both products and sharing her story. The Indie
Brands Event is an initiative by Anneloes van Gaalen and Pakhuis de
Zwijger and will be moderated by Jörgen Tjon A Fong (Urban
January 22 2013
"Creativity, Competition and
The Indie Brands events delve into the world of independent
brands with inspirational lectures, awe-inspiring entrepreneurs and
visual eye candy from indie brands like Threadless, Oat Shoes, John
Altman, As Good As New, Two-O, Festina Lente Collective, Halbe beer
and many more.
Indie brands don’t just come up with creative products,
they can also change the way business is done. During the third
Indie Brands event, we’ll show indie brands that have taken
the idea of creative entrepreneurship to a new level: they’ve
come up with creative new ways of doing business or creating buzz.
Think of Threadless the brand that made community-driven design
both cool and profitable.
But creative entrepreneurship also applies to marketing
and branding. Faced with a limited budget and a non-existing PR
department, indie brands need to be smart when it comes to
marketing and getting their name out there. According to Canadian
journalist Mitch Joel “we're quickly moving into a DIY (do it
yourself) culture, where businesses can, literally, do everything
and anything because of the power of the Internet - from sourcing
production facilities to securing funding to cheap and effective
direct to consumer marketing. All of this is giving rise to more
individuals who are opting for entrepreneurship over the grind of
nine to five.” We’ll be talking to some of these
entrepreneurial individuals that have taken matters
into their own hands.
We’ll also be revisiting some of the brands that
attended the first Indie Brands edition back in December 2011. Back
then we saw young,enthusiastic entrepreneurs who seemed eager to
conquer the world despite economic turbulent times. Where are these
brands now? Have they survived? Or thrived? What’s left of
their initial ideas and ideals?
The Indie Brands Event is an initiative by Anneloes van Gaalen
and Pakhuis de Zwijger.