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Paperdoll is the brainchild of Anneloes van Gaalen, a writer, enterpreneur and all-round creative.

After receiving her MA and MPhil in English, American Studies and Cultural Analysis, Anneloes van Gaalen started writing for a wide variety of international publications including Wired Magazine, Dazed & Confused, ID Magazine and Surface. She also worked as editor-in-chief of LE COOL magazine Amsterdam. These days she writes for Amsterdam-based newspaper Het Parool.

A published author, Anneloes van Gaalen has written several books on (street) art, design, fashion, advertising, branding, new media and travel. She wrote and edited the popular Ridiculous Rules books and Indie Brands®. 

Anneloes van Gaalen has produced several museum shows. She co-curated Dutch Masters, the first ever museum exhibition on street art and urban painting in the Netherlands. She also curated French street artist and photographer JR's first exhibition in The Netherlands.

An experienced television and media professional, Anneloes van Gaalen has worked for a great number of broadcast companies, advertising agencies, brands and festivals. She also served as the associate producer on the award-winning documentary Faces.